In Pursuit of the Common Good: Twenty-Five Years of Improving

In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

Shameless exploitation has never been more fun nor done more good for more people than when done by Newmanâ€™s Ownâ€”the first green food company to use all-natural ingredients, and still the most successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.

Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
Country USA
Brand CROWN
Manufacturer Crown
Binding Paperback
ItemPartNumber Illustrated
Model Illustrated
Color Cream
ReleaseDate 2008-08-12
UnitCount 1
EANs 9780767929974

Country	USA
Brand	CROWN
Manufacturer	Crown
Binding	Paperback
ItemPartNumber	Illustrated
Model	Illustrated
Color	Cream
ReleaseDate	2008-08-12
UnitCount	1
EANs	9780767929974

In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

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