In the Name of Gucci: A Memoir

In the Name of Gucci: A Memoir

The gripping family dramaâ€”and never-before-told love storyâ€”surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.
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Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucciâ€”the must-have brand of Hollywood and royaltyâ€”but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patriciaâ€™s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family. Â
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In the Name of Gucci charts the untold love story of Patriciaâ€™s parents, relying on the authorâ€™s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her fatherâ€”from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protÃ©gÃ©, to the moment when Aldoâ€™s three sons were shunned after betraying him in a notorious coup and Patriciaâ€”once considered a guilty secretâ€”was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business.
Country USA
Brand Crown Archetype
Manufacturer Crown Archetype
Binding Hardcover
ItemPartNumber 9780804138932
ReleaseDate 2016-05-10
UnitCount 1
EANs 9780804138932

Country	USA
Brand	Crown Archetype
Manufacturer	Crown Archetype
Binding	Hardcover
ItemPartNumber	9780804138932
ReleaseDate	2016-05-10
UnitCount	1
EANs	9780804138932

In the Name of Gucci: A Memoir

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