Pre-Suasion: A Revolutionary Way to Influence and Persuade
Influence, the classic book on persuasion, explains the psychology of why people say "yes"€"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader€"and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Country | USA |
Brand | Collins Publishers |
Manufacturer | Harper Business |
Binding | Paperback |
ItemPartNumber | 2346329 |
Model | 2346329 |
ReleaseDate | 2006-12-26 |
UnitCount | 1 |
EANs | 9780061241895 |