Never Split the Difference: Negotiating as if Your Life Depended on It
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Country | USA |
Author | Robert B. Cialdini |
Binding | Audible Audio Edition |
Format | Unabridged |
IsAdultProduct | |
Label | HarperAudio |
Manufacturer | HarperAudio |
PublicationDate | 2016-10-11 |
Publisher | HarperAudio |
ReleaseDate | 2016-10-11 |
Studio | HarperAudio |