Strategic Management of Technological Innovation, 3rd Edition
Learn the Plays
Make Your Move
*Fire up the engine of your company's vision like Norbert Reithofer did at BMW
*Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy
*Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag
* Focus on a new business plan with Antonio M. Perez at Kodak
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
Country | USA |
Author | BusinessWeek |
Binding | Paperback |
EAN | 9780071486316 |
Edition | 1 |
ISBN | 0071486313 |
Label | McGraw-Hill Education |
Manufacturer | McGraw-Hill Education |
NumberOfItems | 1 |
NumberOfPages | 192 |
PublicationDate | 2008-01-22 |
Publisher | McGraw-Hill Education |
Studio | McGraw-Hill Education |
ReleaseDate | 0000-00-00 |