Innovation: The Five Disciplines for Creating What Customers

Innovation: The Five Disciplines for Creating What Customers Want

Nothing is more important to business success than innovation . . . And hereâ€™s what you can do about it on Monday morning with the definitive how-to book from the worldâ€™s leading authority on innovation

When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking aboutâ€”literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:

â€¢The computer mouse and the personal computer interface you use at home and work

â€¢The high-definition television in your living room

â€¢The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly

â€¢The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.

Each of these innovationsâ€”and literally hundreds of othersâ€”created new value for customers. And thatâ€™s the central message of this book. Innovation is not about inventing clever gadgets or just â€œcreativity.â€ It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovationâ€”a networkâ€”that delivered programming to an audience.

The genius of this book is that it provides the â€œhowâ€ of innovation. It makes innovation practical by getting two groups who are often disconnectedâ€”the managers who make decisions and the people on the front lines who create the innovationsâ€”onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmotâ€™s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.

Innovation is not just for the â€œlone genius in the garageâ€ but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.

Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough

True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
Country USA
Brand Carlson, Curtis R./ Wilmot, William W.
Manufacturer Crown Business
Binding Hardcover
ItemPartNumber 9780307336699
ReleaseDate 2006-08-08
UnitCount 1
UPCs 000307336697
EANs 0000307336697

Country	USA
Brand	Carlson, Curtis R./ Wilmot, William W.
Manufacturer	Crown Business
Binding	Hardcover
ItemPartNumber	9780307336699
ReleaseDate	2006-08-08
UnitCount	1
UPCs	000307336697
EANs	0000307336697

Innovation: The Five Disciplines for Creating What Customers Want

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