Think Simple: How Smart Leaders Defeat Complexity
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As ad agency creative director, Ken Segall played a key role in Apple€s resurrection, helping to create such critical marketing campaigns as €œThink Different€ and naming the iMac.
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This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You€ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
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Segall brings Apple€s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you€ll discover how companies that leverage this power can stand out from competitors€"and individuals who master it can become critical assets to their organizations.
Country | USA |
Brand | Portfolio |
Manufacturer | Portfolio |
Binding | Paperback |
ItemPartNumber | 9781591846215 |
Color | White |
ReleaseDate | 2013-04-30 |
UnitCount | 1 |
EANs | 9781591846215 |