Inside the Nudge Unit: How small changes can make a big

Inside the Nudge Unit: How small changes can make a big difference

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Country USA
Manufacturer Virgin Digital
Binding Kindle Edition
ReleaseDate 2015-08-27
Format Kindle eBook

Inside the Nudge Unit: How small changes can make a big difference