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Business & Money

Marketing & Sales

Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications

Examine advertising and promotions through the lens of integrated marketing communications.

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The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

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The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.Â
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
ItemPartNumber illustrations
UnitCount 2
EANs 9780132538961
ReleaseDate 0000-00-00

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