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Marketing & Sales

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Examine advertising and promotions through the lens of integrated marketing communications.

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The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

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The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.Â

Country	USA
Binding	Paperback
EAN	9780132538961
Edition	5
ISBN	0132538962
Label	Prentice Hall
Manufacturer	Prentice Hall
MPN	illustrations
NumberOfItems	1
NumberOfPages	464
PartNumber	illustrations
PublicationDate	2011-01-06
Publisher	Prentice Hall
Studio	Prentice Hall
ReleaseDate	0000-00-00

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