Internal Communications: A Manual for Practitioners (PR In

Internal Communications: A Manual for Practitioners (PR In Practice)

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.
Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Country USA
Manufacturer Kogan Page
Binding Kindle Edition
ReleaseDate 2014-08-03
Format Kindle eBook

Country	USA
Manufacturer	Kogan Page
Binding	Kindle Edition
ReleaseDate	2014-08-03
Format	Kindle eBook

Internal Communications: A Manual for Practitioners (PR In Practice)

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