Internet Marketing for Doctors and Medical Practices
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Internet Marketing for Doctors and Medical Practices
This is the first practical guide book for healthcare professionals to increase their search engine visibility, grow their reputation online, and leverage social media and smart-phones in order to grow their medical practices.
Divided into 24 practical tutorials with plenty of images, this book is a tactical step by step manual that covers all the basics in how a modern healthcare business can establish an increasing presence in the new landscape of how patients research - and shop for - healthcare services.
A result of studying over 6,500 independent medical practices and clinics, this book dives into the statistics of what methodologies have shown to be effective and which simply waste time. Written in the Fall of 2012, "Internet Marketing for Doctors and Medical Practices" is completely up to date with the ever changing world of web-based marketing.