The goal of this book is to reveal why the study of communication is important in terms of deepening our understanding of the human condition, enlarging how we frame and resolve human problems and struggles, and appreciating the different perspectives that communication brings to the study of the human experience. The study of communication is important because we create ourselves, each other, and our worlds through communication. How we communicate, so we become, and what we become will determine what becomes of us and our worlds. This book highlights the consequences and implications that come with different ways of defining, understanding, and studying communication. Its goal is to promote a robust and rigorous examination of these different consequences and implications, and also to encourage us to look reflectively on how these consequences and implications bear on us. We understand the importance of communication by appreciating the importance and substance of these consequences and implications. This book is ideally suited for persons who teach any kind of introductory communication course and are looking for a text that is theoretically rigorous, intellectually expansive, and pedagogically elegant. It also promises to be the most affordable communication textbook on the market.