Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture
- Used Book in Good Condition
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Humanities/Social Sciences/Languages
Binding Paperback
UnitCount 1
EANs 9780073526157
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill Humanities/Social Sciences/Languages
Binding	Paperback
UnitCount	1
EANs	9780073526157
ReleaseDate	0000-00-00

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