Jim Kalat's best-selling INTRODUCTION TO PSYCHOLOGY takes an ""evaluate the evidence"" approach to introductory psychology. Featuring a friendly writing style, hands-on ""Try It Yourself"" activities, and helpful visuals, the text invites students to engage in the experience of learning psychology. The modular organization breaks each chapter into meaningful ""chunks"" for structuring learning, and provides assignment flexibility for instructors. Content is seamless, with nothing relegated to the margins or separated in boxes. ""What's the Evidence"" coverage reviews real studies, encouraging students to ask questions like, ""Does the evidence really support the conclusion?"" The Eleventh Edition draws on the latest research and literature to teach students how to separate the plausible from the scientifically demonstrable -- in the psychology classroom and beyond it. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.