Preface to Marketing Management
Clear, accurate presentation of the most important classical and contemporary theories in normative and metaethics–utilitarianism (act and rule), egoism, the categorical imperative, social contract theory, formalism, relativism (belief and conceptual), naturalism and non- naturalism, emotivism and prescriptive. Integrates thorough discussion of related concepts including justice, the will, autonomy, promises, punishment and universal law. |
Country | USA |
Brand | Brand: Prentice-Hall, Inc. |
Manufacturer | Prentice-Hall, Inc. |
Binding | Paperback |
UnitCount | 3 |
EANs | 9780135017838 |
ReleaseDate | 0000-00-00 |