It Happens at Comic-Con: Ethnographic Essays on a Pop Culture

It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon

This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.
Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.
Country USA
Brand McFarland
Manufacturer McFarland & Company
Binding Paperback
UnitCount 1
EANs 9780786476947
ReleaseDate 0000-00-00

It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon