Southwestern Dry Rub made from rich Chili Pepper, and Cumin, is an everday favorite. Jake’s Southwestern Hickory Dry Rub is a rich and delicious blend or all natural New Mexico styled dry rub. Perfectly blended with New Mexican chile powder, cayenne pepper, cumin, Hungarian paprika and more. This delightful balance of herbs, spices and salts combine to enhance the flavor of beef, chicken, seafood, chops, steaks and a whole host of vegetables, potatoes, and snacks. Blended in our standard All natural form this dry rub is free of preservatives, gluten, and MSG and artificial sweeteners.