Helps soothe dry skin for 24 hours with Johnson's Baby Lotion. The Clinically Proven Mildness formula nourishes and conditions baby's dry skin, leaving it feeling soft and smooth. Dermatologist-tested and clinically proven to be gentle and mild for your baby's skin, the lotion combines ingredients long known to soothe and relieve your baby's dry skin. Johnson's Baby Lotion is hypoallergenic and has a baby-fresh scent.