What it is: Joico Verocolor Hair Color is the only haircolor in the world that uses the reconstructive qualities of K-PAK Deep-Penetrating Reconstructor Joico world-renowned hair reconstructor in its formula. Use the Joico Hair Color Chart above to choose the correct color swatch. K-Paks properties in VeroColor result in the richest longest-lasting color with unprecedented condition and shine. The benefits of K-PAK in VeroColor are apparent immediately. What it does: VeroColor contains the unique reconstructive properties of the Cationic Triamine Complex formula. Since it is positively charged it will adhere strongly to the hair structures surface. The benefit is deep penetration into the cuticle to repair damage while adding condition strength and shine. VeroColor has a pure creme texture with a water-soluble base. It is easy to mix. An additional benefit of water-solubility is that VeroColor is simply rinsed from the hair after processing. There is no need to shampoo. Therefore the freshly-deposited dye molecules are given time to stabilize and "set" in the hair. What else you need to know: VeroColor is structured with a calibrated ammonia level system. This system permits all levels of haircolor to contain only the precise percentage of ammonia necessary for each level. VeroColor s average ammonia is less than 2% (1.4 to 1.9%). This low percentage allows VeroColor to produce less cuticle damage less scalp irritation and reduced odor. Water Cetyl Alcohol Propylene Glycol C12 15 Alkyl Benzoate Oleyl Alcohol Stearic Acid Steareth 21 Ammonium Hydroxide Stearamidopropyl Dimethylamine Glyceryl Stearate Decyl Glucoside Paraffinum Liquidum (Mineral Oil) Glycol Distearate Cyclopentasiloxane Hydrolyzed Keratin Cocodimonium Hydroxypropyl Hydrolyzed Keratin Tocopheryl Acetate Keratin Butyrospermum Parkii (Shea) Butter Extract Amodimethicone Behentrimonium Methosulfate Caprylic/Capric Triglyceride Dimethicone Carbomer Polyquaternium 22 Polysorbate 80 Sodium Methyl