Kellogg on Marketing
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Country | USA |
Manufacturer | Wiley |
Binding | Kindle Edition |
ReleaseDate | 2007-05-11 |
Format | Kindle eBook |