Key to IP: Identifying Your Patents, Trademarks, Copyrights, and Trade Secrets

In about an hour, you'll learn the language of intellectual property and come out knowing more than 90% of the general public.

Just a little longer than The Art of War, but significantly shorter than War and Peace, this book will get you headed in the right direction to protect your great ideas. Through clear visuals and easy to follow examples, you'll quickly understand the most important elements of intellectual property. The lessons you learn in these pages will empower you to recognize new possibilities and turn your ideas into value.

This is not a step-by-step guide to filing applications. This is a place to start when you're looking for a primer on identifying intellectual property. And whether you’re a CEO or a secretary, work at a Fortune 500 company or work at a start-up, reading this book will prepare you to make meaningful contributions to your business.