We take pride knowing that kix still has the same flavor and unique texture, allowing it to remain a favorite to many over the years. Kix, the first ready to eat puffed corn is made with a batch puffing gun, an innovation that dramatically changes the look of cereal. Crispy corn kix was introduced as the second general mills cereal, in 1937.Starting with two flour mills in the 1860s; general mills revolutionized the milling industry, producing flour with superior baking properties. By the 1960s, we were marketing children's products such as play doh, easy bake ovens, spirograph, monopoly, and nerf balls. These days, our focus is on food making lives around the world healthier, easier and richer.