M: Marketing
An all-inclusive introduction to the exciting and dynamic world of advertising.
Â
Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.
Â
The eighteenth edition reflects how new media has changed advertising.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | 9780136110828 |
UnitCount | 1 |
EANs | 9780136110828 |
ReleaseDate | 0000-00-00 |