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Law & Advertising: A Guide to Current Legal Issues

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Law & Advertising: A Guide to Current Legal Issues

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the courtâ€™s decisions and how it affects the business of advertising.

Students of strategic communication as well as advertising professionalsâ€”from agency account executives and copywriters to art directors and freelance designersâ€”will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Country	USA
Author	Dean K. Fueroghne
Binding	Hardcover
EAN	9781442244887
Edition	Fourth
ISBN	9781442244887
Label	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
NumberOfItems	1
NumberOfPages	398
PublicationDate	2017-03-01
Publisher	Rowman & Littlefield Publishers
ReleaseDate	2017-03-01
Studio	Rowman & Littlefield Publishers

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