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Lean Customer Development: Building Products Your Customers Will Buy

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Lean Customer Development: Building Products Your Customers Will Buy
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchâ€”before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, youâ€™ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyâ€™ll help you reach the "ah-ha!" moments that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customerâ€™s behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products

Country	USA
Author	Cindy Alvarez
Binding	Kindle Edition
Edition	1
EISBN	9781449356583
Format	Kindle eBook
Label	O'Reilly Media
Manufacturer	O'Reilly Media
NumberOfPages	240
PublicationDate	2014-05-19
Publisher	O'Reilly Media
ReleaseDate	2014-05-19
Studio	O'Reilly Media

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