LinkedIn for Personal Branding: The Ultimate Guide

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. 

Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. 

LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: 

•    Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. 

•    Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. 

•    Provide dozens of examples and case studies from real LinkedIn users. 

•    Provide several “personas” and other prompts to help you write the best possible summary. 

LinkedIn For Personal Branding will help you to: 

•    Select and prioritize the best personal brand attributes for you, your career and business. 

•    Be considered for more strategic assignments and business opportunities. 

•    Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. 

•    Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. 

•    Be found online > increase the likelihood of being contacted by recruiters and sales prospects. 

•    Select the most memorable words, images, skills, and links. 

•    Learn best practices for each profile section ( and also see real examples). 

•    Write the most strategic and impactful headline and summary. 

•    Give and receive more endorsements and recommendations. 

•    Become a thought leader. 

•    Find and Share content with your network . 

•    Blog using the LinkedIn Publisher functionality. 

•    Leverage LinkedIn Groups and Company pages. 

•    Measure your progress. 

•    And much more. 

This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.