Lo-Life: An American Classic

Lo-Life: An American Classic

Lo-Life: An American Classic takes the reader on a tripÂ to New York City in the early 80sâ€”a time when crimeÂ and violence ran the streets. The infamous Lo-LifeÂ gang emerged from this tumultuous time. FormedÂ by crews of teenagers from the Brownsville and CrownÂ Heights neighborhoods of Brooklyn, they made a nameÂ for themselves by dressing head-to-toe in expensive RalphÂ Lauren clothing, or â€œLo.â€ Polo apparelâ€”and other preppyÂ 80s fashion labels like Guess, Nautica, and Benetton,Â among othersâ€”represented an aspirational lifestyle forÂ these kids from rough neighborhoods just struggling toÂ get by. Fighting for style and survival, the Lo-LifesÂ targeted these brands, and would acquire them by anyÂ means necessary, including stick-ups, shoplifting, and
hustling. A reign of terror ensued, when your new winterÂ coat could make you the target for a robberyâ€”or worse.

What started as an informal gang uniform organizedÂ around clean designs and bright colors, became aÂ devotion to a lifestyle brand, and eventually created anÂ association between the streets and luxury that wouldÂ fundamentally change the fashion industry. Lo-Life: AnÂ American Classic documents the personal collectionsÂ of exclusive archival vintage photographs amassed byÂ the crew and interviews with original members,Â presenting the first comprehensive oral history of thisÂ notorious New York collective.Â

Lo-Life is the remarkable story of a small group of teenagersÂ fighting to make a name for themselves who eventuallyÂ made themselves seen, heard, and emulated globally.

Love and Loyalty!
Country USA
Brand powerHouse Books
Manufacturer powerHouse Books
Binding Hardcover
ItemPartNumber 9781576878125
ReleaseDate 2016-12-06
UnitCount 1
EANs 9781576878125

Country	USA
Brand	powerHouse Books
Manufacturer	powerHouse Books
Binding	Hardcover
ItemPartNumber	9781576878125
ReleaseDate	2016-12-06
UnitCount	1
EANs	9781576878125

Lo-Life: An American Classic

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