PRO TIP: Work a small amount of product into blow dried hair from back to front. Apply small amounts until the desired hold is achieved. First blow dry hair with medium heat into desired shape, then, using the cold setting on the blowdryer, style the hair into the finished shape. The heat will allow the hair to move into place and give it memory so it will retain it's shape. The cool setting will let the product soak into the hair providing a matte sheen. Hair will remain malleable all day and will be easy to restyle by simply running your fingers through your hair.