Graphic Design School: The Principles and Practice of Graphic Design
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Country | USA |
Author | Terry Stone, Noreen Morioka Sean Adams |
Binding | Paperback |
Brand | Rockport Publishers |
EAN | 9781592532346 |
Feature | Used Book in Good Condition |
IsAdultProduct | 0 |
ISBN | 1592532349 |
Label | Rockport Publishers |
Manufacturer | Rockport Publishers |
ManufacturerMinimumAge | 156 |
MPN | 153283 |
NumberOfItems | 1 |
NumberOfPages | 240 |
PartNumber | 153283 |
PublicationDate | 2006-03-01 |
Publisher | Rockport Publishers |
Studio | Rockport Publishers |
ReleaseDate | 0000-00-00 |