Adrian, Drake, Dru, and Drennen Pierce have been on their own for the past fifteen years of their lives ever since their mother died. Adrian has done a great job at providing for his brothers and steering them in the right direction. There's just one thing that he regrets, showing Drake and Dru how to make it in the streets. Drake took what his brother taught him and flipped that knowledge into millions of dollars. The fate of the entire family rests on his shoulders as he attempts to walk away from the game before their good fortune runs out. At the same time, a chance encounter with the most beautiful woman he's ever met, inside and out, makes him question what he has at home. Will she be able to take the number one spot...and stay there? Dru is the smoothest businessman by day and Drake's right hand by night. He has no desire for anything real with any woman until his hand is forced and what is good to him turns out to also be what is good for him. Drennen is the baby boy, or so his brothers think. He is an accounting graduate in the making, but his love of money has nothing to do with the white collar world. He stays the course for the love of his life, but will his love for her and his loyalty to his brothers be enough? Join these brothers on their journey as they go through a myriad of changes in both LOVE. and the emotional roller coasters that they find themselves on with the women in their lives. And the ALLURE. of breaking the law that may have them doing more years in the streets than they wanted.