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Luxury World: The Past, Present and Future of Luxury Brands

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Luxury World: The Past, Present and Future of Luxury Brands

The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Hardcover
ItemPartNumber 0749452633_used
Model 0749452633_used
ReleaseDate 2009-10-27
UnitCount 1
Format Illustrated
EANs 9780749452636

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