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M: Advertising

R 2,596

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M: Advertising
- NO ACCESS CODE. TEXTBOOK ONLY.
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 108 Illustrations, unspecified
UnitCount 1
EANs 9781259815942
ReleaseDate 0000-00-00

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