M: Advertising

M: Advertising

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M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's â€œreal life.â€œ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.

Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.

McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Country USA
Author Arens
Binding Kindle Edition
Edition 2
EISBN 9780077511074
Format Kindle eBook
Label BE
Manufacturer BE
NumberOfPages 480
PublicationDate 2014-04-09
Publisher BE
ReleaseDate 2014-02-21
Studio BE

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