☰

Business & Money

Marketing & Sales

M: Marketing Fourth Edition

R 1,909

or 4 x payments of R477.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

M: Marketing Fourth Edition

Note: This book is standalone book and doesn't include access code.

Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Paperback
ItemPartNumber 9780077861025
UnitCount 1
EANs 8601421991018
ReleaseDate 0000-00-00

You might also like...

Management (3rd Edition)

Management (3rd Edition)

Business Communication Today (14th Edition)

Business Communication Today (14th Edition)

The Legal Environment of Business: Text and Cases

The Legal Environment of Business: Text and Cases

The Legal Environment of Business

The Legal Environment of Business

Financial and Managerial Accounting: Information for Decisions

Financial and Managerial Accounting: Information for Decisions

Financial & Managerial Accounting

Financial & Managerial Accounting

Cengage Advantage Books: Introduction to Business Law

Cengage Advantage Books: Introduction to Business Law

Principles of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (The Mcgraw-hill/Irwin Series in Finance, Insureance, and Real Estate)

Principles of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (The Mcgraw-hill/Irwin Series in Finance, Insureance, and Real Estate)

Investments, 10th Edition

Investments, 10th Edition