What it is: A lash-loving, buildable, 74 percent natural mascara formula that won't flake and stays put all day. What it does: Get the ultimate mascara for a full-volume lash look with comfortable, wearable texture. This formula features a signature blend of ubame oak charcoal that gives lashes dense color, while sapphire dust adds dimension and depth. The result is a black that's deeper than black. The innovative triple-ball brush delivers a plush, high-volume look and hits lashes at three separate points, so there's no need to curl. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: Milk Makeup is a paraben-free, eco-conscious, innovative product line made of the best possible ingredients. They see beauty in originality, authenticity, and design multiuse products for self-expression. This product is cruelty-free. This super mascara contains a blend of ubame oak and natural polysaccharides for a creamy, wearable texture.