Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
- Used Book in Good Condition
Mark Twain once observed, â€œA lie can get halfway around the world before the truth can even get its boots on.â€ His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasâ€“business people, teachers, politicians, journalists, and othersâ€“struggle to make their ideas â€œstick.â€

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the â€œhuman scale principle,â€ using the â€œVelcro Theory of Memory,â€ and creating â€œcuriosity gaps.â€

In this indispensable guide, we discover that sticky messages of all kindsâ€“from the infamous â€œkidney theft ringâ€ hoax to a coachâ€™s lessons on sportsmanship to a vision for a new product at Sonyâ€“draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. Itâ€™s a fast-paced tour of success stories (and failures)â€“the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of â€œthe Mother Teresa Effectâ€; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasâ€“and tells us how we can apply these rules to making our own messages stick.
Country USA
Brand Random House Audio
Manufacturer Random House Audio
Binding Audio CD
ItemPartNumber 9780739341346
Color Red
ReleaseDate 2007-01-09
UnitCount 1
Format Audiobook
EANs 9780739341346

Country	USA
Brand	Random House Audio
Manufacturer	Random House Audio
Binding	Audio CD
ItemPartNumber	9780739341346
Color	Red
ReleaseDate	2007-01-09
UnitCount	1
Format	Audiobook
EANs	9780739341346

Made to Stick: Why Some Ideas Survive and Others Die

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