Who does not know the phrase "Have some madeira, m'dear"? Madeira is one of the world's greatest wines, with a fascinating history few others can equal. Capable of evolution over decades and with seemingly indefinite longevity, precious centenarian bottles are sought by wine connoisseurs world wide, but to the ordinary wine lover more commercial wines offer a wide range of delicious and varied drinking. Once dismissed as a cooking wine, discriminating drinkers enjoy it on its own and, increasingly, as an accompaniment to food. Over a million tourists visit this small island every year, and expanding export markets indicate that the recent revival of interest in madeira continues to gain strength.