Making Rain with Events: Engage Your Tribe, Create Raving Fans

Description Specifications
Description
Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing

â€œEvery marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.â€
â€”Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World

Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as â€œmobile momentsâ€
Frannie Danzinger, Bizo
Get more value from sponsors, and win when youâ€™re the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

Country	USA
Author	Scott Ingram
Binding	Paperback
EAN	9780990605904
Edition	1
ISBN	0990605906
Label	Top 1% Publishing
Manufacturer	Top 1% Publishing
MPN	black & white illustrations
NumberOfItems	1
NumberOfPages	164
PartNumber	black & white illustrations
PublicationDate	2014-08-09
Publisher	Top 1% Publishing
Studio	Top 1% Publishing
ReleaseDate	0000-00-00

Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing

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