Marketing: An Introduction (12th Edition)
Directed primarily toward undergraduate Management or Business college/university majors, this text also provides practical content to current and aspiring industry professionals.
This bestselling text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, readers will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
EANs | 9780133043600 |
ReleaseDate | 0000-00-00 |