Marketing: The Core (Irwin Marketing)
Praised as the greatest source of quality and quantity of application and skill development experiential learning!
Packed with experiential exercises, self-assessments, and group activities, the Eighth Edition of Management Fundamentals helps students develop essential management skills they can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization.Â
New to This Edition
Country | USA |
Brand | Sage Publications |
Manufacturer | SAGE Publications, Inc |
Binding | Paperback |
UnitCount | 1 |
EANs | 9781506389394 |
ReleaseDate | 0000-00-00 |