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Management and Creativity: From Creative Industries to Creative Management

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Management and Creativity: From Creative Industries to Creative Management
This book explores the relationship between the management of creativity and creative approaches to management.
- Challenges the stereotypical opposition between â€˜creativesâ€™ and â€˜suitsâ€™.
- Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Country USA
Brand Wiley
Manufacturer Wiley-Blackwell
Binding Paperback
ItemPartNumber 9781405119962
ReleaseDate 2006-09-11
UnitCount 1
Format Illustrated
EANs 9781405119962

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