Managing Business Transactions

Managing Business Transactions

The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a new managerial economics, based on transaction cost economics.
Country USA
Brand Free Press
Manufacturer Free Press
Binding Paperback
ItemPartNumber 9780029275962
Model 9780029275962
Color Burgundy/maroon
ReleaseDate 1993-08-23
UnitCount 1
EANs 9780029275962

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