The Product Manager's Desk Reference 2E
Build better products by expanding the role of Product Management
Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.
Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
Country | USA |
Author | Steven Haines |
Binding | Kindle Edition |
Edition | 1 |
EISBN | 9780071770057 |
Format | Kindle eBook |
Label | McGraw-Hill Education |
Manufacturer | McGraw-Hill Education |
NumberOfPages | 289 |
PublicationDate | 2011-12-02 |
Publisher | McGraw-Hill Education |
ReleaseDate | 2011-12-02 |
Studio | McGraw-Hill Education |