Mapping Innovation: A Playbook for Navigating a Disruptive Age

Mapping Innovation: A Playbook for Navigating a Disruptive Age
We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations and scientific institutions.Â
Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.Â
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In this book you will find:Â
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A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.

Insights into how the world's top innovators implement their innovation strategies.
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A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!

The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.
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Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber 1259862259SRD
UnitCount 1
EANs 9781259862250
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw Hill
Binding	Hardcover
ItemPartNumber	1259862259SRD
UnitCount	1
EANs	9781259862250
ReleaseDate	0000-00-00

Mapping Innovation: A Playbook for Navigating a Disruptive Age

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