Market-Based Management

The End of Marketing as We Know It

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

Common Sense Economics: What Everyone Should Know About Wealth and Prosperity

International Marketing (Irwin Marketing)

Managing and Using Information Systems, Binder Ready Version: A Strategic Approach

Managerial Accounting: Creating Value in a Dynamic Business Environment

International Business: Competing in the Global Marketplace

The Choice: A Fable of Free Trade and Protection (3rd Edition)

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition

Corporate Finance: Core Principles and Applications (Mcgraw-hill Education Series in Finance, Insurance, and Real Estate)