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Business & Money

Management & Leadership

Market-Based Management

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Market-Based Management
- Used Book in Good Condition
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber colour illustrations, figures
UnitCount 1
Format Illustrated
EANs 9780130387752
ReleaseDate 0000-00-00

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