Marketing (Barron's Business Review Series)

Marketing (Barron's Business Review Series)
- Used Book in Good Condition
Professor Richard Sandhusenâ‚¬s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayâ‚¬s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyâ‚¬s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textâ‚¬s material. Here is a popular and accessible new addition to Barronâ‚¬s respected Business Review Series.
Country USA
Brand Barrons Educational Series
Manufacturer Barron's Educational Series
Binding Paperback
ItemPartNumber Illustrations
ReleaseDate 2008-06-01
UnitCount 1
EANs 9780764139321

Country	USA
Brand	Barrons Educational Series
Manufacturer	Barron's Educational Series
Binding	Paperback
ItemPartNumber	Illustrations
ReleaseDate	2008-06-01
UnitCount	1
EANs	9780764139321

Marketing (Barron's Business Review Series)

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