Marketing Concepts for Libraries and Information Services

Marketing Concepts for Libraries and Information Services
- Used Book in Good Condition
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Country USA
Brand Brand: Facet Publishing
Manufacturer Facet Pub
Binding Paperback
UnitCount 1
EANs 9781856044264
ReleaseDate 0000-00-00