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Business & Money

Management & Leadership

Marketing Management (14th Edition)

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Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâ€™s marketing theory and practice.

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Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabâ€“Pearsonâ€™s online tutorial and assessment platform.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber colour illustrations, colour tables, fig
UnitCount 1
EANs 9780132102926
ReleaseDate 0000-00-00

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