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Business & Money

Management & Leadership

Marketing Management

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Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale Universityâ€“one of the worldâ€™s leading scholars in behavioral decision-makingâ€“as a new coauthor. Â
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber Illustrations
UnitCount 1
Format Illustrated
EANs 9780136074892
ReleaseDate 0000-00-00

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