☰

Business & Money

Management & Leadership

Decision-Making & Problem Solving

Marketing Management: A Strategic Decision-Making Approach

R 11,913

Availability: Currently in Stock

Delivery: 10-20 working days

Marketing Management: A Strategic Decision-Making Approach
- Used Book in Good Condition
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions â‚¬â€œ both good and not-so-good â‚¬â€œ from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 9780078028793
UnitCount 1
Format Illustrated
UPCs 783324888935
EANs 9780078028793
ReleaseDate 0000-00-00

You might also like...

The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else

The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else

Where Good Ideas Come From: The Natural History of Innovation

Where Good Ideas Come From: The Natural History of Innovation

Basic Economics

Basic Economics

Managerial Economics

Managerial Economics

Anointed for Business

Anointed for Business

A Guide to Everyday Economic Statistics (Irwin Economics)

A Guide to Everyday Economic Statistics (Irwin Economics)

Strategy from the Outside In: Profiting from Customer Value (Business Books)

Strategy from the Outside In: Profiting from Customer Value (Business Books)

Human Resource Management (14th Edition)

Human Resource Management (14th Edition)